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The Yellow Hat Chef
Project type
Brand Identity Design, Marketing Collateral
Problem
Nadine came to me with a clear idea of how she wanted the brand to feel: bright, joyful, full of personality and with a touch of 70s retro. The challenge was turning all of that energy into something that still felt clear and recognisable, with the yellow chef’s hat as the one non-negotiable element.
Solution
I took the playful side of the brief and gave it a bit more shape, combining a vibrant colour palette with custom typography and just enough retro influence to give the brand character without tipping into novelty. The yellow hat became the anchor that tied everything back to the name.
Result
The finished identity feels lively, distinctive and very Nadine. It gives The Yellow Hat Chef a look that is easy to recognise, full of warmth and personality, and strong enough to carry across the business as it grows.
