Tactiwendy

Problem
TactiWendy needed a brand that felt credible in the airsoft space without looking generic or overly aggressive. It had to appeal to enthusiasts, reflect the technical side of the business and still feel modern enough to stand out.

Solution
I took inspiration from traditional military badges and paired that with a mustard and olive drab palette to give the identity a tactical feel without making it too heavy. The look was then carried through to business cards and social graphics, right down to custom Facebook and Instagram icons so everything felt considered rather than pieced together.

Result
The finished identity feels sharp, recognisable and well suited to the community TactiWendy serves. It gives the business a more professional presence and a consistent look that can carry across its day-to-day materials without losing the personality behind the brand.