John Pass Jewellers

Problem
John Pass Jewellers needed two catalogues that would feel special enough to match the quality of the jewellery, while still staying true to a long-established brand. The Christmas catalogue needed a seasonal feel without falling into the usual red-and-green clichés, and the Fine Jewellery collection needed something more refined and editorial.

Solution
For Christmas, I used a softer Nordic-inspired palette, subtle textures and plenty of breathing room so the jewellery stayed firmly in the spotlight. For Fine Jewellery, I took a more magazine-led approach, using elegant typography, strong photography and a clean editorial structure to give the collection a more luxurious feel.

Result
The two catalogues felt distinct, but still unmistakably John Pass. They gave the business polished, professional sales tools that presented the jewellery beautifully and helped customers see the collections in the way they were meant to be seen.