John Pass Jewellers

I worked with John Pass Jewellers, a long-established brand known for timeless pieces, to design two standout catalogues: one for Christmas and one for their Fine Jewellery collection.

For the Christmas edition, we took a fresh approach. Instead of the traditional red and green, we used a Nordic-inspired palette that felt calm, elegant, and modern. The design kept the focus on the jewellery, with soft textures and thoughtful details that gave it a premium, gift-worthy feel.

The Fine Jewellery catalogue was styled more like a luxury magazine. With refined typography, high-end photography, and a clean editorial layout, we created something sophisticated and carefully curated, designed to showcase the beauty and craftsmanship of each piece.

Both catalogues were created to feel elevated, distinctive, and true to the John Pass Jewellers brand.