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Gotham Holdings
Project type
Brand Identity Design/Marketing Collateral
Problem
Gotham Holdings needed a brand identity that felt strong, credible and instantly recognisable, with enough presence to work across everything from construction sites and signage to digital and marketing materials.
Solution
I built the identity around a bold red and black palette, giving the brand the energy they wanted without losing that sense of stability and trust. At the centre is a stylised G, shaped to echo the aerial view of a building, giving the logo a subtle connection back to construction and property without making it feel too literal.
Result
The result is a clean, confident identity that feels established and professional, but still has enough personality to stand out. More importantly, it gives Gotham Holdings a strong, flexible brand they can use consistently as the business grows.







