Boere Biltong Middle East

Boere Biltong is an artisanal cured meat brand based in Bahrain, owned and run by JC. When he first reached out, he had just one request: the logo needed to feature a Nguni skull, a symbol that holds deep personal meaning for him. Everything else, he trusted me to shape.

We set out to find the right balance between traditional and modern. The visual identity blends rustic textures with clean, confident design—reflecting the handcrafted nature of the product while keeping things fresh and approachable.

From the logo, the project naturally grew. We redesigned the website (and recently gave it another refresh), and over time developed a full suite of brand assets including labels, stickers, business cards, gift vouchers, social media templates, and photography. The product photography is warm and honest, often featuring JC’s hands to bring a personal, human touch—like buying your favourite snack from a friend.

The updated branding connected strongly with his audience. Sales grew, and in August 2021, Boere Biltong opened its first physical store in Saar, Bahrain.