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Boere Biltong Middle East
Project Type
Brand identity design/ website design/ marketing collateral/ photography
Problem
When JC first came to me, Boere Biltong already had a logo, but it was pixelated and felt more like clipart than something the business could really build a brand around. The one thing he was certain about was keeping the Nguni skull, which has personal meaning for him.
Solution
I kept that important part of the identity and rebuilt everything around it, giving the logo a cleaner, stronger look while still keeping the rustic character that suited the product. From there, the project grew naturally into the website, labels, stickers, business cards, gift vouchers, social templates and photography. The imagery stayed warm and honest too, often using JC’s hands to keep that personal, homemade feel.
Result
Boere Biltong came away with a proper brand rather than just a logo. It gave JC something recognisable and consistent that could grow with the business, and it did. Sales increased, the first store opened in Saar in 2021, and the business moved into a larger store in 2025, with the same identity still working across everything.
